Bedrock

New York, New York

For the gym and wellness floor at Moss, a private membership club in Midtown Manhattan, we crafted a visual identity rooted in Heritage Sport—blending the elegance of vintage global travel and Olympic-era athletics with a contemporary wellness mindset. The concept emphasizes rhythm and restraint, shaping an environment that supports both movement and recovery.

Inspired by 1980's athletic iconography and historic club culture, the identity pairs bold, geometric typography with layouts that suggest motion and balance. A restrained palette of warm neutrals is punctuated by resonant pops of color, while asymmetrical grids, oval motifs, and generous negative space bring clarity and focus. The result is a refined visual system that honors athletic heritage while feeling calm, modern, and distinctly Moss.

creative direction
Polonsky & Friends

graphic design
Georgina Henry