Belden House and Mews
Litchfield, Connecticut
For Belden House & Mews in Litchfield, CT, we crafted a brand identity rooted in the idea of a “Litchfield Scrapbook” — a curated collection of artifacts, textures, and moments that connect guests to both the property and the storied character of the town.
Inspired by classic New England architectural codes and the distinctive memorabilia of Litchfield, the identity combines refined typography, timeless yet unexpected color pairings, and a flexible visual system that works seamlessly across touchpoints. The result is a brand that honors the charm and history of the region while feeling fresh, elegant, and relevant to today’s traveler.
creative direction
Polonsky & Friends
graphic design
Sara Steege