studio
Polonsky & Friends is a New York-based branding studio with a deep love for the analogue in a world gone digital. We build brands you can feel—tactile, human, and rooted in culinary culture. From boutique hotels to gourmet products, our work spans Paris, Dubai, London, Mexico City and beyond, guided by one belief: the best brands don’t just speak—they resonate.Founded by Anna Polonsky—an award-winning hospitality expert recognized by Forbes 30under30 and the James Beard Awards—the studio brings seasoned creative leadership to clients who value quality, craft, and cultural depth, with an international team of strategists and designers, including Katya Vladykina, Sara Steege, Caitlin Dailey, Sam Cordell, Fuad Smeke, Georgina Henry, Monica Fonseca, Jenna Ory and more.
strategy
cultural research
competitive audit
brand architecture
brand positioning
messaging
platform development
naming
copywriting
design
creative direction
visual identity & system
packaging
editorial
special projects
production
services
Eataly
Resy
Waldorf Astoria
Cantina Contramar
Le Doyenné
Domaines Barons de Rothschild
Fini Pizza
sweetgreen
Alison Roman
Broken Shaker at Freehand Hotels
Via Carota
Claud
Penny
The Marlton Hotel
Tishman Speyer
select clients
Michelin Star, Bar Miller, 2025
The Brand Identity, 2024
The New York Times, 2024
Bounty Hunters, 2024
Dezeen, 2024
Family Style, 2024
Eater, 2024
World Brand Design award, 2023
press
Sight Unseen, 2023
The Cut, 2023
Elle France, 2023
Sixtysix Magazine, 2023
Milk Magazine, 2023
T Magazine, 2022
New York Design award, 2022
Passerby, 2022