studio

Polonsky & Friends is a New York-based branding studio with a deep love for the analogue in a world gone digital. We build brands you can feel—tactile, human, and steeped in culinary culture. No templates, no cookie-cutter strategies—just thoughtful, artful storytelling for those with a taste for the real. From Paris to Dubai, London, Mexico City and beyond, our work spans from boutique hotels to gourmet products, always led by a singular belief: the best brands don’t just speak; they resonate.

meet the team

Founder Anna Polonsky has worked in hospitality her entire career and earned accolades from numerous organizations, including Forbes Magazine’s 30under30 and the James Beard Awards.

For 7 years, she was a partner and US director of Le Fooding, a disruptive restaurant guide and event company recently acquired by Michelin. Her roster of consulting clients included LVMH, MasterCard, Nestlé Waters, and others. In 2014, she co-founded The MP Shift, the first 360 degree creative agency in hospitality, providing concept, graphics, and interior design services to an international clientele. In 2019, encouraged by a chaotic political context, Anna took a new turn. With polonsky and friends, she seeks to apply her strategy and creative direction skills to clients who are working daily towards more quality, craftsmanship, transmission and inclusiveness.

The Friends of Polonsky are a dynamic team of designers, strategists, and producers based in New York and beyond: Katya Vladykina (Operations & Strategy), Sara Steege (Senior Designer), Caitlin Dailey (Brand Designer), Sam Cordell (Creative Producer), Fuad Smeke (Brand Designer), Georgina Henry (Mixed Media Designer), Monica Fonseca (Interior Designer), Jenna Ory (Brand Designer)…

strategy
cultural research
competitive audit
brand architecture
brand positioning
messaging
platform development
naming
copywriting

design
creative direction
visual identity & system
packaging
editorial
special projects
production

services

Eataly
Resy
Waldorf Astoria
Cantina Contramar 
Le Doyenné
Domaines Barons de Rothschild
Fini Pizza
sweetgreen
Alison Roman
Broken Shaker at Freehand Hotels
Via Carota 
Claud
Penny
The Marlton Hotel
Tishman Speyer

select clients

Michelin Star, Bar Miller, 2025
The Brand Identity, 2024
The New York Times, 2024
Bounty Hunters, 2024
Dezeen, 2024
Family Style, 2024
Eater, 2024
World Brand Design award, 2023

press

Sight Unseen, 2023
The Cut, 2023
Elle France, 2023
Sixtysix Magazine, 2023
Milk Magazine, 2023
T Magazine, 2022 
New York Design award, 2022
Passerby, 2022